100+ Hotels
Your Vision Meet Our Dedication
The Fern Difference
At the heart of The Fern Hotels & Resorts (Concept Hospitality) is a dedicated team of hoteliers committed to being the partner of choice, employer of choice, and hotel of choice. At The Fern, we value our partners, and the strength of our relationships has stood the test of time. With an excellent management track record and pioneering industry leadership,
Our Brands
Our Brand – Concept Hospitality Pvt. Ltd. Has an array of profitable brands specific to the markets it operates in
Our Leadership Team
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BINOD CHAUDHARY
Chairman, CG Corp | Global
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PARAM KANNAMPILLY
Executive Chairman, Concept Hospitality
RAHUL CHAUDHARY
Managing Director, CG Corp Global and CG Hospitality
SUHAIL KANNAMPILLY
Managing Director, Concept Hospitality
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NOSHIR A MARFATIA
Senior Vice President - Sales & Marketing, Concept Hospitality
Why Partner With Us
Committed to your success
We understand your requirements and ensure candid and transparent operations that drive long term return.
Growing stable company
Over 2 decades of operating award winning hotels profitably, you can rest assured we are the right partner.
Drive your revenue
The Fern has a robust Digital marketing & Distribution system for the new age online travel & ten sales offices for traditional corporate sales.
Attract & retain the best talent
With our dedicated central HR & talent Management team we ensure every employee goes through our training programs.
We care
With a focus for the environment at the forefront of the brand, our award winning Eco programs ensure minimal impact on the environment.
Brand Services
Managing and supervising day-to-day operations of hotels, backed by a pool of qualified and experienced professionals. Services include
PRE-OPENING
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- Feasibility study
- Market survey
- Technical services
- Architect brief
- Interior design brief
- Services brief
- Kitchen consultant brief
- Project planning, implementation scheduling
- Vendor selection & negotiation
- Marketing strategy
POST-OPENING
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- Managing / Operating the hotel
- Cost & revenue budgeting
- Sales & marketing
- Online revenue management
- Database management & mass mailing
- Centralized reservations
- Restaurant concept designs / implementation
- Quarterly service / system audits
- Review of performance jointly with owners
HOSPITALITY CONSULTANCY
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- Market survey and feasibility studies
- Conceptualization of hotel projects
- Financial viability analysis
MARKETING
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- Market positioning / branding of the hotel
- Advance booking of inventory / contracts
- Reservation network access
Join the Chain
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Mr. Basant Sabu
Associate Vice President
Business Development
basant@fernhotels.com